News
Sales figure of Japan’s toy market 2015
The Japan toy market for JFY* 2015 was 800.3 billion yen (approximate USD7.6 billion**, measured by nominal retail prices), a decline by 1% from the previous fiscal year.
However, considering that the toy sales of JFY2014 hit a record high in the past decade, it shows that Japanese toy industry has made its best efforts and succeeded in maintaining sales in 2015.
*Japanese fiscal year (JFY): from 1 April to March 31
** Based on an exchange rate: USD/JPY 104
back